Intro: Life is a Dialogue
Part 1: Your Identity
Creative confidence (exercise)
The Minimum Viable Superorganism
Core Values (exercise)
Core Purpose (exercise)
Envisioned Future (exercise)
One Big-Awesome-Crazy Goal (exercise)
Part 2: Your Transformation
Disruptive Influence
Consumers and Buyers
Empathy mapping (exercise)
Variability and Experimentation
Identifying your signals
Part 3: Your Path
Understanding Cost-of-Delay
The Lean Canvas business case (exercise)
Tactical Chunks of Change
Weighted Shorted Job First
Mapping your future (exercise)
Part 4: Your Presence
Showing Your Work
Selling Your Radiance
Advertising Your Core
Answering Pain
Teaching Your Past (exercise)
Conclusion: Evangelizing Ideas