Create a Legacy

“Creators of blue oceans, in sharp contrast to companies playing by traditional rules, never use the competition as a benchmark.” 

– Kim and Mauborgne

Most companies confuse competitive analysis with competitor “research” – and think copying the competition is all the research that they need. 

Creating a new market out of an existing competitive landscape, and proactively deterring competitive forces is not something most companies do. 

Don’t be most companies.