Here are the notes I took on my iPhone while reading The Lean Startup by Eric Ries.  The difficulty of properly taking notes, referencing the pages, and getting exact quotes was my inspiration for my new app, Emphatic.

That said, enjoy: completely unfiltered or verified. Hope you catch the random Hunger Games reference.

Learning as Ex post facto justification versus a controlled empirical process
It’s better not to give into it. It takes 10 times as long to put yourself back together as it does to fall apart.
Pg19 innovation means learning, which takes controlled failure and is the opposite of efficient
Pg 30 definition of validated learning NOT justification of failure pg 47 conclusions
“Bit by bit, customers tore apart our seemingly brilliant initial strategy.”
Value vs Waste in Validated Learning – what is the simplest, most efficient, fastest way to learn which demand to supply?
Page 50 first to third paragraph
Page 52/53 the audacity of zero reinforces delaying exposure to the truth
54 squandered resources on theatrics instead of progress
Experimenting requires a predetermined definition of success and failure. If you can’t fail, you can’t learn. You didn’t actually test anything. P56

P111 dare you to get your startup idea stolen by a large company
P113 ” successful entrepreneurs do not give up at the first sign of trouble, nor do they persevere the plane right into the ground. Instead, they possess a unique combination of perseverance and flexibility.”
IMPORTANT! P126 – optimization vs learning
135 – comparison of agile team to machines in a factory
144 – guild-based sabotaging, actionable metrics the answer
“The problem with the notion of shipping a product and then seeing what happens is that you are guaranteed to succeed – at seeing what happens.”
Symptoms You Need to Pivot-

Decreasing effectiveness of product experiments

General feeling that the development team needs to be “more productive”
173 – types of pivots
Focus on only one engine of growth:

Sticky – retention, track compounding rate of growth

Paid – advertising, track margin per customer

Viral – word of mouth has an exponential impact, viral coefficient greater than one

P225 – scaling issues and adaptation