Notice the blank spaces.  Notice the technological wonders that – despite my imaginative artist-engineering mind, you’d never actually see.

Tentatively Entitled – ShareLighter

Product Vision

Do you love reading physical books, but wish it were easier to share the insights you’ve gained and quotes you love via social media?  

Value Assumption

People want to share quotes from physical book pages with virtual highlights, blackout, or underlines as a form of expression. Someone – somewhere – in the fantastic conversations that grow from this narrative of noting, quoting, and sharing, wants to pay to be a patron for this game of reader-response, learn it and share it, cultural-criticism-gone-viral.

Growth Engine

Viral. People will love the app enough to share it with two or more friends. 

Success Metric

Viral coefficient, tracked by release version cohort analysis. If the viral coefficient is increasing, the cohort is correlated with the newest features, indicating they have tentatively proven their success hypothesis. 

Minimum Viable Product

To establish our baseline, we need the core functionality of taking a photo, highlighting text virtually, and sharing the photo with a caption to a social network.  To track our success, we will need an “invite friend” feature and the ability to correlate the act of inviting to the version of the app. 

“Blue Sky” Potential Features

You’ll have to see the Trello board…

Do you care?

You have other ideas, because you want this app too, right?  @mention me on Twitter for glory or shoot me an email. andrewthomaskeenermba@gmail.com